Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

L-R: Hinda Mitchell, Tiffany Wallace, Lincoln Jacobe, Aviva Ajmera, Adam Toren, Daniel Serfaty, Kathleen Lucente, Andrea Fryrear, Ethan Whitehill, Scott Scully ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

In a volatile market, it can be a good idea to remind ourselves (and our colleagues) that there’s a strong business case for ESG and sustainability. Last week, The Guardian launched the "89 Percent ...

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an ...

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. Most visitors to your website are probably not ready to make ...

The consulting firm is already developing highly personalized content and it’s now thinking about how it can take its marketing strategy to the next stage. EY is using a broad range of Adobe services ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Faced with a “perfect storm” of factors contributing to plummeting enrollment, the Des Moines school district a few years ago decided to do something new: hire a marketing firm to devise a campaign ...

How did your upbringing affect your career? I was born in Nigeria. My parents have five children and I am the second daughter. In our culture, people really hope to get a boy. When I was born, not ...

This work was undertaken as part of a UTS Social Impact Grant to assist a DV organisation. Sonika Singh volunteers for Survivor Vision Australia. This work was undertaken as part of a UTS Social ...