The growth of video streaming of all types is now an impetus for Nielsen to add new measurement for YouTube and YouTube TV when it comes to the video-site advertising inventory on connected TV ...

YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly ...

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YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

CHICAGO, May 20, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) and Google today announced an industry-first capability that helps marketers measure YouTube advertising within TransUnion’s ...