I’d wager to say that most e-commerce brands rely almost completely on digital marketing strategies. Influencer marketing falls under that umbrella and can be a useful and efficient tool for ...

If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

Paul Chambers is the CEO and cofounder of SUBTA, the first and only trade association serving the subscription commerce economy. If you’re wondering how early you should be planning for the holidays, ...

Melleka Marketing keeps the process simple: clear goals, consistent execution, transparent reporting and weekly improvements. The mission is to make digital marketing accessible, measurable and ...

The industrial sector thrives on innovation and expansion. For many businesses in this field, conquering the international market isn't just an aspiration; it's a strategic necessity. But navigating ...

The U.S. economy is navigating economic uncertainty in 2025, characterized by evolving trade policies, supply chain disruptions, and cautious consumer spending. Recent tariff implementations have ...

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We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...