America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

WEST PALM BEACH, Fla., June 09, 2026--(BUSINESS WIRE)--Duracell, the world's leading disposable battery manufacturer, today announced the official retail rollout of its highly anticipated ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester — but ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

Add Yahoo as a preferred source to see more of our stories on Google. Energizer brand batteries sit on display in a supermarket in Princeton, Illinois, U.S., on Wednesday, April 30, 2014. Duracell has ...

Tom Brady has always seemed superhuman, and now we finally know why. In its first national Super Bowl spot, Duracell revealed that the seven-time Super Bowl winner is actually powered by ...

BETHEL, Conn.--(BUSINESS WIRE)--No matter where he came from or the circumstances he was dealt, he powered through to defy the odds and become one of the best players in the National Football League ...