The Iceman rollout is a case study in sustained intrigue. It proves that in an era of instant gratification, patience and theater still move the culture.

We spent our time cornering the power players in Drake’s newly tightened circle to understand the groundbreaking business strategy behind the “Iceman” era. And honey, the numbers are going to make your head spin.

The rapper premiered the new record alongside Habibti and Maid Of Honour

Drake achieves unprecedented record as his three new albums top charts - The Canadian rapper is the first artist in the history of the Billboard charts to have his albums occupy the top three position