Entrepreneurs who try to appeal to everyone risk appealing to no one. One of the most critical steps to building a successful business and personal brand is to focus on a niche. Entrepreneurs should ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “A lot of times, people don’t know what they want until ...

Niche banks cater to specific demographics by tailoring their services and products to meet unique customer needs. Discover ...

Opinions expressed by Entrepreneur contributors are their own. In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a ...

As an entrepreneur, it’s important to keep an eye on your competition and find ways to set yourself apart from others in your industry. Especially in a saturated market, it's vital to stand out with a ...

Startup businesses must define their position in the marketplace and remain focused in order to be successful, keynote speaker Jan Eglen said during an Entrepreneurial Day program Nov. 7 at Indiana ...