As a business owner, you can't properly target or service your audience if you don't gather information about their specific wants, needs and fears. One of the most effective means of obtaining this ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Focus groups are a type of qualitative marketing research that are designed to be informative or more anecdotal in nature. Still, small businesses can obtain plenty of useful information from a focus ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...