Today’s companies are under greater pressure than ever to be “all things to all customers” — to produce increasing variety and customization of products and services, and keep their costs under ...

While the popularity of account-based marketing (ABM) is no secret — after all, we just ended an entire event dedicated to it — the best practices for this strategy are growing more nuanced by the day ...

Asking an industry to rethink how and where it makes money is never going to be easy. And yet, to a certain extent, something like that is happening across the consumer goods industry. Companies are ...

Every business owner knows that marketing is important, but not everyone knows how to do it. Reaching new customers is vital to the success of any company, but with hundreds of strategies and dozens ...

Nissan is driving customized, local car-shopping experiences via a native ad on Huffington Post that makes it easy for readers to build their desired vehicle configuration and get a quote from a ...

You may not know this term yet; it's not a data size that marketers are used to. A zettabyte is 1,000 exabytes. Or one million petabytes. That's one billion terabytes and one trillion gigabytes.

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

Time Inc.?s acquisition of FanSided, a sports, entertainment and lifestyle digital content network of more than 300 Web sites with 15 million unique visitors per month consolidates the media company?s ...