The customer experience (CX) landscape is undergoing a profound transformation. With consumers interacting with brands across multiple channels — social media, websites, mobile apps, emails and even ...

The e-commerce boom can’t replace the brick-and-mortar shopping experience, but it can certainly compete with it. Retailers all over are looking to ramp up their customer experience strategies to ...

We’ve heard the saying before: “You don’t get a second chance to make a first impression.” But even in our age of continuous connection–a time when modern technologies allow for 24/7 customer ...

Amid a rapidly evolving communications landscape, one of the most impactful tools at our disposal is as inspired as it is ancient: visualization. Ancient maps and modern infographics alike demonstrate ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

The pandemic proved to be a fast-acting catalyst for digital transformation in customer experience. In an industry where the basic presumption of customer service always revolved around speaking over ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

A fake photo of an explosion near the Pentagon once rattled the stock market. A tearful video of a frightened young "Ukrainian conscript" went viral: until exposed as staged. We may be approaching a ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...