Business owners who invest heavily in marketing and advertising are obsessed with ROI, and rightfully so. If your marketing agency isn’t as diligent in reporting campaign results as you are in ...

When a new prospective customer calls your startup for the first time, who answers the phone? Many companies have put their process on autopilot for responding to inbound sales inquiries – they might ...

In the life cycle of a legal matter, little attention is typically paid to the intake process. In fact, many lawyers may be tempted to view intake as simply an administrative matter that someone else ...

The past year’s economic volatility forced business leaders to shift strategies and reduce spending while simultaneously seeking new paths to profitability. In particular, according to a Gartner ...