Even before the first ball is kicked, Russia 2018 is shaping up to be more popular in the United States than any previous World Cup according to at least one metric: the sale of Panini stickers. For ...

Panini America is launching their sticker book for the 2026 World Cup with the backing of former USMNT captain Landon Donovan ...

The long-standing tradition of Panini World Cup stickers is back with less than 100 days to go before the start of Qatar 2022! Here’s what you need to know about this year’s edition. Sticker fans, ...

Rare Lionel MessiWorld Cup stickers are being valued at more than 500 dollars online, as hype grows ahead of the winter tournament. The company which created the stickers also released some special ...

BUENOS AIRES, Sept 20 (Reuters) - In convenience stores around Argentina, kids - and their parents - are caught up in a new craze: the hunt for soccer World Cup stickers that have driven the already ...

As an exhibition of every Panini World Cup sticker ever issued opens in London, we look around the world where millions of fans are swapping frantically Since 1970 the Italian company Panini has been ...

Since its inception in 1970, the Panini World Cup sticker album has evolved from a simple collectors’ hobby inspired by one of the most famous sporting events, into a worldwide cultural and commercial ...

MOSCOW – Off to the side of Red Square, near Lenin’s tomb, a group of soccer fans cluster around and talk in animated voices. A deal is going down, and it’s getting serious. A Colombia fan, at the ...