One morning in 2009, Jacqueline Tabler woke up with the solution to a laboratory problem that had been plaguing her for months. She got out of bed, grabbed her notebook, and started sketching out an ...

Despite the rapid rise of generative AI in artistic and professional domains, new research suggests that artificial intelligence has not surpassed humans in creative thinking. After analyzing 17 ...

Creativity isn’t just about ideas—it’s about emotions, mindset, and choice. New research reveals the hidden emotional work behind creative breakthroughs.

A new study examines whether AI could be an automated helpmeet in creative tasks, with mixed results: It appeared to help less naturally creative people write more original short stories — but ...

At the just-completed Marconi Institute for Creativity conference in Bologna, Italy, creativity scholars presented new research examining how people transform their ideas into products and ...

As AI continues to advance, some may be wondering whether or not AI is a risk or a resource. But the answer isn’t so simple. Science tells us that there are major differences between our brain’s right ...

Ever see someone else cash in on a business idea you thought of years ago? That can happen when you don't try to bring your "light bulb" ideas and creativity to life. Good ideas slip away for a number ...

What if creativity wasn’t the enigmatic, unpredictable spark we’ve long romanticized, but instead followed a set of underlying principles, almost like a formula? Imagine if the brilliance of a Picasso ...

Outwardly, we praise innovation. Inwardly, we harbor a visceral aversion to it, studies have found. By Matt Richtel Creativity is lauded as vital, and seen as the lifeblood of great entertainment, ...

For many of us, the COVID-19 pandemic has meant no more commutes, no more showering, no more putting on pants—just virtual meeting after virtual meeting. Some research shows this adjustment might not ...

From brainstorming sessions to final product launches, it’s the creative process that transforms ideas into successful ventures. Learn why some creative processes succeed and others don’t and how you ...