“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Bhat, senior vice president of data ...

But efficiency doesn’t always equal effectiveness. And chasing short-term success is not a recipe for creating meaningful, lasting, emotional connections with consumers. In fact, the rapid integration ...

Growing up, did you ever wonder how many chairs you’d have to stack to reach the sky? No? I guess that’s just me then. As a child, I always asked a lot of “how many/much” questions. Some were ...

Refusing to admit that data had any place in their process, creatives, until recently, relied solely on brainstorms and gut instinct. That’s partly because creative directors need control. But when ...

For a company with $1bn in sales and a $50m advertising budget, this would translate into over $27m in incremental sales. The comprehensive guide highlights that 50-70% of a campaign's sales uplift ...