By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

At the dawn of television, brands were the benefactors of magic. Suddenly, there appeared this box in your house, and when you turned it on, you could see and hear another human being in your living ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Every week host and restaurant owner Shawn P. Walchef talks with leaders in restaurant and hospitality about their secrets to finding success with customers and growing a brand online. In each episode ...

Darren Foldes, Emmy-winning producer and partner at the commercial production company Sibling Rivalry, examines why California’s decision to expand tax credits for film and television while ...

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--A new type of creative agency that’s using AI and machine learning to optimize the creative process launched today, on a mission to make advertising as ...

The Super Bowl will be held on 9th February 2025 and brands are gearing up to become creative since Super Bowl attracts the maximum number of views each season. Getting a spot to run a Super Bowl ...

The Super Bowl is known for football, but what some people come to watch are the great and creative commercials. Super Bowl LVIII was the most-watched telecast in history, drawing 123.4 million ...