Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

For many brands, the challenge isn’t coming up with creative ideas—it’s executing them efficiently across multiple platforms and audiences.

Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 57 min 12 sec ago By E.J. Schultz - 1 hour 55 min ago By Ad Age Staff - 2 hours 11 min ago By Tim Nudd - 4 hours 33 ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Silverpush, the contextual intelligence company, announced today (November 19, 2025) a strategic partnership with Airtory, a leading creative ad tech platform to enable brands and agencies to ...

Get the latest on Southern California advertising agencies, including new executive hires at Innocean USA and TBWA\Chiat\Day ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...