From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, on social media. We use it to describe certain types of people. But what ...

An international team of researchers may have just cracked the code for what makes someone “cool.” And no matter where you live, the personality traits that make someone “cool” appear to be consistent ...

People spend a lot of time, money, and energy trying to be “cool.” Research has found that it's associated with being admired ...

Scientists define six traits that make a person ‘cool’ – and they transcend borders - Findings may help better understand ...

Six traits can determine your ‘it’ factor, according to researchers who measured coolness around the globe. By Christina Caron Is there a secret sauce that helps explain why people as different as ...

Across the world, the idea of being “cool” may sound like a fleeting label, but a large global study shows that it’s something deeper—and surprisingly consistent. From Australia to Nigeria, people ...