Trying to figure out exactly where all your traffic is coming from, and which source of traffic is most likely to actually purchase something, is extremely valuable information. Companies spend ...

Think about how much you spend on generating new leads for your company to sell to, remember to calculate in not just your direct ad spend, but also the cost of your staff time. You likely spend 5-15 ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...

Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Conversion tracking gives you a better understanding of how your customers engage with your business and take desirable actions, such as signing up for a newsletter or making a purchase. Let’s say you ...

Use this Conversion Rate Calculator to determine the conversion rate of your ads, emails, posts, webpages, links, etc. You can also use it to calculate the number of clicks, users, or sessions, and ...