In this instructional, if slightly uneven, how-to guide, Potter, founder of U.K. flower shop Swallows & Damson, champions a “less controlled, flower-led approach” to flower arranging, promoting ...

At the recent RomaSposa international wedding exhibition, European bridal boutique owners and event designers expressed overwhelming admiration for the realistic visual appeal and tactile authenticity ...

Dressed in black dresses and sneakers, modern brides have been audaciously breaking tradition to add a unique touch to their weddings. Most recently, we’ve noticed the dried flower bouquet eclipsing ...

Interior designer Storck charms in her winning debut dedicated to making fabulous fake flower arrangements. After teaching some floral basics—how to match arrangements to the appropriate time of year, ...

Re-create one of these simple-to-assemble floral arrangements with blooms from your backyard or the local grocery store. Instead of purchasing a ready-made floral arrangement this Mother's Day, take ...

Samantha Nolan is well versed in her knowledge about plants having grown up working at her family’s nursery, but she’s begun working with flowers in a new way by opening a floral shop in downtown ...

Getting your Trinity Audio player ready... Fusa Wakumoto clipped the stem under water before molding the flower into the shape she wanted. She placed it in her base, finishing her floral arrangement, ...