Marketing Mix: The 4 Ps of Marketing and How to Use Them

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps.
Houston Chronicle

Elements of Basic Marketing Concepts

Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...
Houston Chronicle

The Difference Between Societal Marketing and Traditional Concept Marketing

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...
Investopedia

Understanding Marketing in Business: Key Strategies and Types

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...
adexchanger

concept-based advertising

John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot ...