Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

ATLANTA — Tab will soon join Slice, Jolt and New Coke on the list of the sodas of yesteryear. The Coca-Cola Company announced Friday it is discontinuing what was its first diet soda and other ...

As Tab-aholics across the U.S. have long feared, Coca-Cola is taking their beloved diet soda off the market. The few Americans continuing to buy Tab, decades after the saccharine-sweetened soda's ...

ATLANTA — Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued the beverage. A group of loyal Tab enthusiasts has launched a campaign ...

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Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

I must say the recent news that the Coca-Cola Co. was discontinuing Tab diet soda did not stun me. Like hearing about the demise of a pop star you used to have a crush on decades ago, I thought Tab ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...