Marketing Dive

Clorox boosts ad spending 30% amid surging demand for cleaning brands

Clorox increased spending on advertising by 30% to $179 million in the September quarter from a year earlier amid rising demand for cleaning supplies during the pandemic, according to a CNBC report.
Bloomberg L.P.

Clorox Lifts Profit Guidance as Higher Ad Spend Boosts Sales

Clorox Co. raised its annual profit guidance after increased advertising helped the bleach maker fully regain the market share that it lost when a cyberattack disrupted production last year. Earnings, ...
Marketing Dive

Clorox refreshes ad strategy with digital media shift, $50M budget increase

Clorox reported a boost in sales during the coronavirus pandemic, with overall sales up 15% during its fiscal third quarter while sales for cleaning products like Clorox bleach and Pine-Sol jumped 32% ...
Ad Age

Clorox, a hot brand during the pandemic's early months, predicts a sales decline

Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago By ...