PLANO, Texas — It’s not easy swapping out artificial dyes to make Doritos and Cheetos with colorful vegetables and spices. But that’s the challenge PepsiCo has taken on at its global headquarters for ...

Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which also makes Doritos, ...

Cheetos is one of the most iconic snack brands in the world, famous for its crunchy texture, bold flavors, and Chester Cheetah mascot. Over the years, Frito-Lay has experimented with countless ...