The town’s red color scheme and logo featuring a silhouette of the town are on the way out. Preliminary rebranding suggests ...

*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

Shares of Cracker Barrel Old Country Store Inc. took a dive Thursday, after the restaurant chain debuted its new, simplified logo, that many people didn’t like. Even Donald Trump Jr. asked, why? Some ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

The fallout from Cracker Barrel’s logo change and restaurant makeover isn’t over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing ...