F. Scott Fitzgerald once said “There are no second acts in American lives.” Canon U.S.A. wants to give people – and one band – a second shot. The Lake Success-based arm of the Japanese camera maker ...

Working alongside VCCP London and content studio Girl&Bear, the brand has released a short film set during a high-energy streetball game. The new camera equipment is brought to life through the ...

At a time when 60 million photos are posted only on Instagram, it has become crucial for camera and lens manufacturers to educate the audience on how they can take their passion to the next level.

“We wanted a way of making a 30-second commercial into something longer, more memorable and more product- and brand-focused,” says Vincent Cheung, Director, CII marketing division for Canon Hong Kong.

Coming up with a creative advertising campaign is far easier than it sounds, especially when it’s revolved around social media. But Canon Asia, alongside advertising agency Dentsu Singapore, managed ...