Surprise Cake on Shark Tank was created by mother and son team Liz Charm and her son, Jordan Long. Pic credit: ABC Surprise Cake on Shark Tank is a tool invented by Liz Charm and her son, Jordan Long.

Amanda Rettke, the blogger behind I Am Baker, released her first cookbook today, Surprise-Inside Cakes ($17, originally $30), filled almost entirely with never-before-seen content. The cookbook offers ...

During their appearance on Shark Tank season 12 episode 4, Liz Charm and Jordan Long pitched their business, Surprise Cake, where an element of surprise is introduced into the cake business. Their ...

We like surprises, but rarely when it comes to what we eat. Amanda Rettke’s cakes might change that attitude. Her cakes look conventional – until you cut a slice, revealing the surprise shape inside.

Ah, birthdays: the best day of the year, when you get to spit all over a cake baked in your honor and force all of your closest friends to eat it with a smile on their faces. Then, a few months back ...

For every cake you purchase, they give away a free cake and a surprise birthday celebration, proving social entrepreneurship models allow you to have your cake and eat it too Maqbool’s first-ever ...