A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Hashtag campaigns can drive awareness to a specific cause or content topic. When they’re unique to your business, however, it adds an element of brand recognition as well. One of the most popular ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

To uncover the most effective marketing strategies for small businesses, we've compiled insights from 13 business leaders in Los Angeles. From developing strategic partnerships to engaging ...

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the real estate industry is: ...