When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring ...

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...

Answer: There are a number of instances in which a brand extension has hurt the image of the brand concept. This is particularly true if the brand extension involves some kind of disaster of negative ...

Legacy networks are relying more and more on brand extensions of shows whose brand names are already familiar to their audiences. The brand-extension trend has been around for years. But this fall, ...

UAB St. Vincent’s, UAB Medical West, and UAB Callahan Eye are extensions of the UAB Medicine brand. Each of these entities shares a common visual identity with the brand but has a unique logo that ...

A brand's identity is comprised of more than just its name or logo, and includes all the associations that consumers attach to the brand. Studies demonstrate that consumer knowledge of a brand's ...

We read through Williams-Sonoma's latest earnings call and learned about some exciting growth initiatives the company is executing. Global Expansion in India, Celebrity Collaborations, ...

QINGDAO, China, Feb. 26, 2025 /PRNewswire/ -- Many entrepreneurs struggle with unreliable suppliers, poor-quality samples, and communication issues when starting their hair extension brands. To help ...

Brand management firm Authentic Brands Group and Saks Global have developed a new joint venture called Authentic Luxury Group (ALG) that is… Join the Retail Trendcaster Webinar Series to uncover key ...