Understanding how to size a sports bra relies on more than just guessing off of what you regularly wear. This process requires a more accurate measurement of band and bust, and consideration of your ...

New etailer True & Co pairs your pair with the perfect bra by using a unique formula based on a Q&A; system - no measuring tape (or major embarrassment) required. Buying a bra that fits can be ...

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Karsen Murray says she feels like a boob after discovering she’s been wearing the wrong bra size her whole life. The 31-year-old was fitted for a bra for the first time in her 30s — and was stunned to ...

Going to be fitted for a bra could be a thing of the past thanks to a new app. Underwear brand Curvy Kate claims that its new chatbot is able to correctly guess ladies’ bust size with a simple photo.