According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

Innovation at CES never ceases to amaze and surprise; however, in this instance, we’re not necessarily talking about the ...

Many virtual exhibit booths can be customized and branded to mirror an in-person display. But the question is whether the experience of interacting with the exhibit really delivers value. More than a ...

The International Association of Exhibitions & Events (IAEE), released the latest edition of its landmark The Art of the Show textbook in March of this year, updating what works and what does not. The ...