This month, Levi’s debuted its new line of women’s jeans, backed by its largest-ever marketing campaign targeted to women, “Live in Levi’s.” Starring Grammy award-winning recording artist Alicia Keys, ...
Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. Shopping while short is complicated. At 4-foot-11, I’ve accepted that I’m never going to be able to ...
An early pair of Levi Strauss & Co.'s "Duck Trousers" Photo courtesy American History Museum On the 109th anniversary of Levi Strauss’ death, his chief product—blue jeans—have become a $91 billion per ...
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