the EU's original organic label. Below: two modifications made by the research team to clarify the message. The study shows that this significantly increases the clarity of the label's message. To ...
To positively influence purchase decisions, sustainability labels must convey a clear signal rather than remain abstract. Using the EU's "Green Leaf" organic logo as an example, researchers from the ...
Consumers are turning green. Gabriele Engels and Ulrike Grübler discuss what this means for the legal protection of brands, from eco-labelling to the new EU certification mark Terms such as green, ...
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