Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

Discover cool gifts for 10 year old girls with this best list of games, books, toys, and art kits ... and STEM Activity Kits for Kids Activity Books for Ages 9 – 12 Get a Barbie doll surprise, then ...

Barbie dolls depicting U.S ... and "close the gap that comes between girls and their full potential," per a company statement announcing the toys ahead of the Paris Olympic Games.

Action figures, like the Incredible Hulk seen here, have dominated "boy toys" for decades. Muscled and aggressive, the toy reinforces stereotypes of masculinity. Photograph by Dan Forbes My Little ...

The first-ever Barbie signature Diwali doll shines in moonlight bloom lehenga, designed by Anita Dongre, featuring a choli top, floral Koti vest, and a lehenga skirt adorned with delicate motifs of ...

But what will a follow-up to Mattel’s blockbuster toy adaptation ... that Barbie struck a chord and tapped into a deep need for big franchise movies that appeal directly to women and girls ...

Amid the ongoing festive season in India, American toy company Mattel has collaborated with ace fashion designer Anita Dongre ...

The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

Barbie was defined and degraded by her sexualised ... The global phenomenon reinvented the market and the narrative surrounding girls’ toys for the better. The prince didn’t save princesses ...

GOO JIT ZU HERO CREATOR PACK THRASH £20 - For the very first time, your child has the power to create their own Thrash Action ...