But does an expensive brand-name alkaline water taste any better than a generic, store-brand, purified water? Is there really ...

Many of today’s consumers—especially younger generations—are actively seeking brands that align with eco-friendly values. For companies, this shift represents both a challenge and an ...

Globalization has brought about a lot of advantages, such as technological advancements through specialization, skilled ...

We may earn an affiliate commission from links. Where do I start with Brand’s evangelical swerve? He rose to British fame with a Jesus haircut (a sign!?) and the deepest V-neck tees, espousing a ...

Theresa Holland is a freelance commerce writer and editor specializing in lifestyle, beauty, apparel, and more. She has contributed to numerous digital publications, including Byrdie, People, The ...

Along with coveted cleansers, serums, moisturizers, and more, the best skincare brands offer many effective treatments that make creating customized routines a no-brainer. With so many routine ...

Morgan is a Philadelphia-based freelance contributor at InStyle and first joined the team in July of 2022. She covers all things fashion and beauty — from skincare to slip dresses.

Once you’ve made that decision, picking a brand and a product is the logical next step. With countless CBD brands on the market today, you may be wondering where to even begin. There’s no ...

Our new brand platform that will reshape how our clients, prospects and investors perceive our firm. It goes far beyond being just a tagline. Craft demonstrates how our firm has elevated what we do to ...

As we celebrate another Hispanic Heritage Month, I think it's time to move beyond the once-a-year nod to Hispanic consumers that many brands still rely on. Instead, let’s shift the focus to a ...