BIC CEO Gonzalve Bich joins Yahoo Finance Live to discuss the stationary manufacturer entering the temporary tattoo and skincare markets, collaborations with artists and celebrities, and the value of ...

In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...

Bic is bringing back its iconic “Flick Your Bic” tagline as part of a new campaign launching Monday, Marketing Dive can exclusively share. Central to the effort is a 30-second ad that firms up a ...

2012 wasn’t a great year for BIC. Despite fifty-plus years of global success (with the 100 billionth sold in 2006, the BIC ‘Cristal’ is the best-selling pen in the world), one product launch got the ...

BIC has continued its efforts to tie its disposable items to pop culture with campaigns timed to the Summer Olympics and back-to-school season, two periods that are expected to drive an uptick in ...

Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...

From a branding perspective, it’s a little harder to say what the end result will be. Sometimes there’s a hasty retreat (remember Gap’s new logo? Or those new Tropicana packages that brilliantly ...

JOHANNESBURG — A company famous for its pens marked a public holiday honoring women in South Africa with a Facebook post urging: "Think like a man." Subscribe to read this story ad-free Get unlimited ...