Tourism Australia has debuted a new $40 million (U.S. $28 million) global campaign. The “Don’t Go Small. Go Australia” campaign highlights the country’s most notable destinations and targets the U.S., ...

Australia’s tourism industry enjoyed a cricket-led recovery in November with data showing the number of short-term visitors ...

The popularity of several Aussie tourist hotspots has sparked fears of “over-tourism” from locals feeling the strain of the ...

To reignite excitement about travel to Australia once borders reopen, Tourism Australia has released a new video, titled “Tune into Aus,” a collaborative effort with one of Australia’s most ...

Tourism Australia is rolling out the next phase of its popular Come and say G’day campaign, and this time, a familiar face is joining in on the fun. Wildlife conservationist Robert Irwin—son of the ...

Tourism Australia has launched a special edition of its global “Come and Say G’day” campaign in celebration of the decade of sporting events the country will host, including the FIFA Women’s World Cup ...

Tourism Australia confirms Robin Mack will take the managing director's chair permanently, following a tumultuous period for ...

Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...

Tourism Australia has launched a new campaign internationally to encourage travellers to book their next big holiday to Australia, as borders re-open to all fully vaccinated tourists and other ...

After years of strict lockdowns, Australia has a run of international sporting events which will support the nation's tourism return. The FIFA Women’s World Cup kicked off in Australia last week and ...

SYDNEY — The tourism biz in Australia — like the rest of the world — is getting hammered by the recession, so Tourism Australia is thinking inside the box … the TV box. The skein, “No Leave, No Life,” ...

Tourism Australia has bid farewell to its head of media relations, Beau Mitchem, after nearly five years.Mitchem, a former ...