Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

So it's somewhat surprising that the brand is ditching the rings for a new EV brand.After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best logos),

We understand your confusion but Audi says the new AUDI brand shows a connection to and differentiation from the parent company. It has been developed specifically for the Chinese market.

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital letters

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.

German luxury carmaker, Audi, has launched a new brand for EVs in the Chinese market. The new brand, simply called

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

Audi has introduced a new EV sub-brand dedicated to the Chinese market. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC),

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.

The cooperation will further expand the Audi portfolio of battery electric vehicles (BEV) in China and accelerate the company’s transformation in the world’s largest market.” AUDI plans to launch three production EVs for China based on this concept,