Bill Shufelt, the CEO of Athletic Brewing, spends the day at his brewery and gets a lot of work done while his family sleeps.

MILFORD, Conn. and SAN DIEGO, Dec. 17, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, today announced the return of its Athletic January campaign, a ...

Beer lovers celebrate IPA Day in August. Stout month is February. Now, Athletic Brewing owns January. Why it matters: San Diego's Athletic Brewing is America's No. 1 nonalcoholic brewer — and the ...

Bill Shufelt bootstrapped Athletic Brewing from 875 barrels to nearly 500,000 barrels by making non-alcoholic beer aspirational, not something to hide.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Athletic Brewing Company, a brewer of nonalcoholic ...

In an era when the traditional beer market continues to contract under the weight of shifting consumer preferences, declining alcohol consumption, and fierce competition from ready-to-drink cocktails ...

These beers deliver the maltiness of beer with less bitterness and none of the negative effects associated with alcohol — and people will feel like they’re drinking the real thing, too.

Forget Dry January; one non-alcoholic brew is encouraging drinkers to embrace “Athletic January.” Dedicated non-alcoholic brewer Athletic Brewing Company has brought back its annual Athletic January ...

Add Yahoo as a preferred source to see more of our stories on Google. I cut back on drinking as my fitness journey accelerated. As a day trader, I was used to taking 4:30 a.m. group boxing classes ...