Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

Macworld Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will ...

KitKat has dropped a sneaky spoof of Apple's new iPhone 17 promo, celebrating its iconic "Four Finger Pro". Cheekily mimicking the slick visuals of the latest iPhone ad, KitKat perfectly nails Apple's ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Add Yahoo as a preferred source to see more of our stories on Google. Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will ...

Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone ...

Sponsored apps will no longer be limited to the top slot, with Apple adding more ad placements further down App Store search ...

Sports broadcasting used to be an industrial machine: giant cameras that cost a fortune, trucks the size of houses, and armies of operators stitching replays and graphics together. Fans never saw the ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Apple will introduce more search ad placements on the App Store, reshaping how users discover apps and how developers promote ...

Apple is working on bringing advertisements to more places on the iPhone, with Apple Maps set to feature ads as early as next year. The detail comes from Mark Gurman's Power On newsletter, which says ...

Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will inspire consumers to rush out and buy a brand-new iPhone 17. The story ...