(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Marketers are caught between how businesses are structured and how success is measured. Organizational incentives and limited attribution tools often trap us at the bottom of the funnel, rewarding ...

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand. Amazon unexpectedly pulled out of Google Shopping auctions ...

(Reuters) - The U.S. Federal Trade Commission is investigating whether Amazon.com and Alphabet's Google misled advertisers that place ads on their websites, a source familiar with the matter said on ...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns. Amazon Ads has introduced an agentic AI tool in Creative Studio ...

The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...