That’s the promise of the company’s newly announced initiative to add true hearing aid functionality to the AirPods Pro — and why, with all due respect to the iPhone 16 and its fancy Camera Control button,

The AirPods 4 are yet to be released, but you can preorder a pair from the Apple Store where you'll find two price points. There's the base model, equipped with Spatial Audio, for $129. Then, there's the $179 version, which include ANC and a wireless charging case.

During its glossy product announcement event on Tuesday, Apple unveiled a new role for its latest AirPods Pro model: medical device. The company said the wireless headphones will double as clinical-grade over-the-counter hearing aids for those who need them.