Pangram reports that AI in product marketing raises consumer trust issues, particularly for luxury and socially responsible ...

Her message is clear: in an age of information overload, it isn’t the loudest message that wins - it’s the one that connects ...

It’s what many academics dream of – detecting a “natural experiment” to prove a point they are interested in. Given the difficulties of constructing and paying for truly randomized experiments to ...

To truly comprehend the benefits of marketing products, one first must understand the difference between marketing and advertising. The writers at Concordia University St. Paul put it succinctly: ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

In a competitive market, small businesses, such as sole proprietorships, partnerships and professional corporations, must work harder to identify cost-effective products with which to advertise their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

Like all businesses, manufacturers and retailers of children's products must comply with advertising laws and regulations. Advertising laws protect consumers by requiring advertisers to be truthful ...

Despite the climate emergency—2023 was officially the hottest year ever recorded—ads promoting high-carbon lifestyles and products are still common. For example, car makers spend millions more ...

It planned to be, per chief marketing officer Michael Moses, “just short of obnoxious.” Sure enough, the studio behind the ...

If you have been to any kind of spa, beauty supply store or health food store in the past four years, chances are you have seen, if not purchased, a product with cannabidiol (CBD). The 2018 passage of ...