Professionals in this field are the brains behind all ads and campaigns; and they’re responsible for bringing products and services into the public consciousness. “Think about how many products or ...

Q. Do nonprofit groups ever employ people who handle their advertising, or are such jobs usually handled by people outside the organizations? I recently graduated with a bachelor’s degree in marketing ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

The staggering sums of money being spent in marketing and advertising are an investment in even higher returns. Thus, professionals in these industries are faced with high-stakes decisions on a daily ...