The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...