MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

NEW YORK — A new research study finds that 47% of advertisers polled believe addressable TV played a role in their 2023-2024 upfront negotiations. Further, more than 80% of those advertisers said that ...

Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, ...

Cadent, a leading provider of media, advertising technology and data solutions, today announced its technology arm (formerly BlackArrow) has made extensive enhancements to its addressable TV solution ...

Linear addressable TV promises the ability to target audiences at the household level, comparable to streaming. But addressable TV also has a bunch of kinks to work out before buyers can take full ...

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.

NEW YORK—DirecTV’s advertising division is teaming up with Dish Media to develop a standardized advertising process and improved workflow for programmers. The companies touted the partnership as “a ...

According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS ...

Addressable TV solution will help advertisers to reach right audience mix in required markets. This collaboration marks a significant leap forward in transforming Digital Cable TV advertising in India ...