The advertising industry works much like any other marketplace: There are buyers and sellers, and someone in the middle connecting the two. In this case, it's increasingly The Trade Desk that's ...

The financing round is being led by Index Ventures, and joined by early-stage U.S. firm First Round Capital, Europe-focused Mangrove Capital Partners, and O’Reilly AlphaTech Ventures, an arm of the ...

Wedbush just raised its price target on Unity Software and praised its Vector ad platform, yet the stock is sinking hard ...

OpenAI's ad rollout is now generating data, which shows ChatGPT has become a hot spot for software ads.

Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...

Openads, a supplier of free software used by Web sites to manage online ad campaigns, has received $5 million in initial funding, bolstering it to prepare for increasing competition globally with ...