Telling potential customers that your offering may cost more than competitors, but is worth it in the end, is a pretty tough sell. Australian insurer AAMI and Ogilvy Australia have decided to use ...

Sophie Venz is a former Deputy Editor at Forbes Advisor. She is an experienced editor and features reporter, and has previously worked in the small business and start-up reporting space. Previously ...

A simple squirrel at heart, Ad Nut appreciates straight-down-the-line, no-room-for-confusion ads. The latest videos in AAMI’s 16 month old ‘Not Very Insurancey’ campaign, for which it has partnered ...