Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

The “Bizcochito” singer sits down with Harper’s Bazaar to speak on the partnership, her relationship to sports and style, and ...

New Balance has a new global ambassador in global superstar Rosalía.

Rosalía Joins New Balance as Global Ambassador, Debuts in Campaign With Hollywood Pedigree. The Spanish singer appears in a five-part campaign to promote New Balance's 204L sneakers.

New Balance, for a good few years, has championed those chunkier, heritage styles, but it appears the sneakers brand is now ...

Rosalía becomes New Balance's global ambassador, expanding her previous collaborations with fashion brands. The collaboration ...

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

Basketcase Brings Pony Hair to the New Balance 204L: Presenting the Friends and Family sneaker at the Southern California label's Paris Fashion Week showroom.

Rosalía Brings Her Motomami Edge to New Balance's Cinematic 204L Campaign. Rosa Sanchez. July 9, 2025 at 8:00 AM. Copied; Rosalía Joins New Balance as Its Latest Ambassador Courtesy of New Balance ...