A Mexican social media influencer was shot dead during a live stream on TikTok, where she had tens of thousands of followers, authorities said Wednesday.

A man fatally shot a 23-year-old Mexican TikTok influencer while she was livestreaming on May 13, and investigators are looking at her killing as a femicide case.

Valeria Marquez was addressing her TikTok followers in a livestream from her beauty salon in Zapopan, Mexico, when a man arrived at her door to deliver a small parcel.