Santa Monica has approved a pilot open container program for its 3rd Street Promenade, permitting drinking-aged adults to ...

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The Santa Monica City Council unanimously approved the creation of a new “Outdoor Entertainment Zone” in the area.

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You might be able to catch Hollywood in action. – Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard ...

Since January, many California cities, taking cues from San Francisco, are adopting entertainment zones that permit the open consumption of alcohol.

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green ...

Donate now. The Santa Monica City Council is slated to vote Tuesday on whether to allow people on the pedestrianized Third Street Promenade to sip on an alcoholic beverage — en plein air.

To draw visitors back to the struggling Third Street Promenade, Santa Monica officials have approved a plan allowing alcohol consumption in a designated downtown zone. Santa Monica officials are ...

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...