Taylor Swift’sannouncement on Tuesday that she will be releasing a new album later this year inspired quite the emotional reaction on social media. The singer announced just after midnight ET that the new album― her 12th original release ― is titled “The Life of a Showgirl” in a teaser clip for“New Heights,

Taylor Swift doesn't simply announce albums. She curates events. That's a trend that certainly did not begin with the announcement of her 12th studio album, “The Life of a Showgirl, ” on Tuesday. She's long embraced new technologies and forward-thinking marketing opportunities that allow her to connect directly with fans.